Wednesday, October 5, 2011

For You, Four Eyes

Named for Jack Kerouac's characters, Zagg Parker and Warby Pepper, glasses designer Warby Parker is one of the best kept secrets in eyewear. Their mission: "to create boutique-quality, classically crafted eyewear at a revolutionary price point".

And revolutionary they are. Where else can you find fashion forward prescription eyewear for under 100 bucks? I'm used to spending upwards of $300 for frames alone! Check out this comparison chart - as they say, the proof is in the pudding - and this pudding runs cheap!

How do they offer designer glasses at such a reasonable price? Well, they do what all morally conscious craftsmen should - they eliminate the middle man. They create their own designs and unlike most high-end eyewear designers, they actually produce their own product. By selling online and showcasing their work is small boutiques, Warby Parker is able to bypass the retailers altogether. And by bypassing the retailers, Warby eliminates the astronomical markups that lead to eye-popping prices.

Buy wait, it get's better! For every pair of eyeglasses sold, Warby Parker gives a pair to someone in need. Over 50,000 pairs have been donated to date. Glasses are distributed in under developed and developing nations such as Afghanistan, El Salvador, Ethiopia, Cambodia, Ukraine, Bulgaria, and Egypt, just to name a few!

So next time you're looking to spice up those lenses, do some good while you're at it. Its a favor to your wallet and to the world. And believe me, you will not have to compromise style to save a penny. They have 27 designs and counting. They even sell a monocle! What's even better is you can order up to five pairs of glasses to try on at home free of charge. After five days, pick the frame that's best for you and send the rest back -- now if you ask me, that's custom customer service at its best! Check 'em out.

1 comment:

  1. So, I was going to post a negative update to this post on Warby Parker, as it has been 3 weeks and my glasses have yet to arrive. However, when I emailed the company last night, I woke this morning to a prompt and helpful reply from an actual human being. Not only were they EXTREMELY apologetic for the mix up, but they offered me rush delivery and knocked $25 off the price of my lenses! Well done, Warby, well done.